PRINCE2 Agile Foundation Practice Questions

How should Brand-u-Like balance between TV advertisements and magazine promotions?

1. Focus solely on TV ads for immediate gain.

2. Ensure magazine promotions achieve required sales increases.

3. Opt for longer campaigns to decrease costs.

4. Make choices based on internal preferences rather than data.

The correct answer is: Ensure magazine promotions achieve required sales increases.

The choice to ensure magazine promotions achieve required sales increases reflects a balanced approach that incorporates goals, metrics, and the effectiveness of marketing channels. By focusing on the performance of magazine promotions, Brand-u-Like can align its marketing strategies with quantifiable business objectives. This ensures that the magazine promotions not only contribute to brand awareness but also drive sales growth, justifying their investment. Balancing between TV advertisements and magazine promotions involves understanding the strengths of each medium. TV ads can generate immediate exposure and reach a large audience quickly, but magazine promotions can sustain visibility over time and engage specific target demographics. By ensuring that magazine promotions are effectively contributing to sales, Brand-u-Like can optimize its resource allocation across both channels, thus creating a synergistic effect that amplifies overall marketing effectiveness. This approach also fosters adaptability. If magazine promotions are not meeting sales objectives, it allows the company to pivot and potentially invest more in the more effective medium, whether that be TV ads or other promotional strategies. Therefore, focusing on the performance metrics of magazine promotions not only enhances the effectiveness of the marketing mix but also aligns with strategic business goals.