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What role does a customer subject matter expert (CSME) play in the project?

  1. They are responsible for team morale

  2. They manage all communications with stakeholders

  3. They contribute to the product backlog with relevant insights

  4. They focus solely on financial aspects

The correct answer is: They contribute to the product backlog with relevant insights

The customer subject matter expert (CSME) plays a vital role in the project by contributing to the product backlog with relevant insights. This position is essential as the CSME brings in-depth knowledge of the customer's needs, expectations, and industry-specific requirements. By providing valuable input, the CSME helps ensure that the development team understands what features and functionalities are most important to deliver value to the customer. Their contributions are crucial during backlog refinement sessions, where prioritization and clarity on user stories occur. This expert perspective aids in aligning the project outcomes with customer expectations, which is a core principle of both agile and PRINCE2 methodologies. Ultimately, the CSME helps to ensure that the product being developed effectively addresses real customer needs and drives satisfaction. While other roles mentioned may exist within project management structures, they do not encapsulate the specific responsibilities of a CSME related to product backlog contributions and customer insights.